Strategic Integrated Marketing Communications
by Larry Percy
Explores strategic planning and coordination of marketing communications across channels to support consistent brand messaging and effective campaigns.
About This Book
Strategic Integrated Marketing Communications provides an in-depth look at the principles and practices of coordinated marketing communication efforts.
The book explores how organizations can align messaging across multiple channels to achieve consistent brand communication.
Readers will gain insight into strategic planning processes that support effective marketing campaigns.
Emphasis is placed on the integration of various communication tools to enhance overall marketing performance.
Reviews
No reviews yet. Be the first to review this book!