Introduction to Sport Marketing (Sport Management Series)
Introduction to Sport Marketing offers a foundational look at marketing in the sports context. Written by Aaron C.T. Smith for the Sport Management Series, it is a useful starting point for students and readers seeking an introduction to the business and management dimensions of sport.
About This Book
Introduction to Sport Marketing presents an entry point into the study of marketing within the sports context.
Written by Aaron C.T. Smith, the book is part of the Sport Management Series.
It is suited to readers seeking foundational knowledge of sport marketing and its place within sport management.
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