Sports Marketing: A Strategic Perspective, 5th edition
by Matthew D. Shank, Mark R. Lyberger
A strategic overview of sports marketing covering planning, sponsorship, consumer behavior, and event management for students and professionals.
About This Book
This textbook provides an in-depth examination of sports marketing principles and practices.
It covers strategic planning, consumer behavior, sponsorship, and event management within the sports industry.
The fifth edition includes updated case studies and current industry examples.
Designed for students and professionals seeking to understand the business of sports.
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