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Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer

by Carlos Hidalgo

Business Marketing

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A practical guide for B2B marketers seeking to adapt their strategies to the expectations of modern buyers and drive demand more effectively.

ISBN-13 9781137526786 ASIN 1137526785 Views 143 Publisher Palgrave Macmillan Year 2015 Edition 1st ed. 2015 Format Hardcover Product Group Book Pages 220 Created April 02, 2026 Updated October 10, 2026

About This Book

Driving Demand explores how B2B marketing must adapt to meet the needs of today's buyers.

The book provides insights into transforming marketing approaches for greater effectiveness.

It emphasizes understanding buyer behavior and aligning strategies accordingly.

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I will be using this book for:

Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer

About This Book

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I will be using this book for: