Marketing Strategy: Based on First Principles and Data Analytics
by Robert W. Palmatier, Shrihari Sridhar
Marketing Strategy: Based on First Principles and Data Analytics presents a focused approach to marketing strategy that combines foundational reasoning with data analytics. Written by Robert W. Palmatier and Shrihari Sridhar, it offers a useful resource for readers seeking to connect strategic marketing thinking with analytical methods.
About This Book
Marketing Strategy: Based on First Principles and Data Analytics examines marketing strategy through two complementary perspectives.
The book emphasizes first-principles thinking as a foundation for understanding and developing marketing strategy.
It also highlights data analytics as an important tool for evaluating marketing decisions and strategy.
Written by Robert W. Palmatier and Shrihari Sridhar, this title is focused on the relationship between strategic marketing thought and analytical approaches.
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