Global Luxury Trends: Innovative Strategies for Emerging Markets
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Global Luxury Trends: Innovative Strategies for Emerging Markets

by J. Hoffmann, I. Coste-Manière

Business Marketing
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Global Luxury Trends explores innovative strategies for navigating the luxury sector in emerging markets. J. Hoffmann and I. Coste-Manière present a focused business perspective on changing global trends, offering relevant context for readers interested in luxury management, international marketing, and market development.

About This Book

Global Luxury Trends examines the evolving luxury sector in emerging markets.

The book focuses on innovative strategies and the forces influencing global luxury trends.

It offers a business-oriented perspective for readers interested in luxury, marketing, and international markets.

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I will be using this book for: