Agency: Starting a Creative Firm in the Age of Digital Marketing (Advertising Age)
by Rick Webb
Agency: Starting a Creative Firm in the Age of Digital Marketing explores the challenge of building a creative firm as digital marketing reshapes advertising. Written by Rick Webb, it offers a focused title for readers interested in agencies, creative business formation, marketing, and the evolving relationship between creativity and technology.
About This Book
Agency: Starting a Creative Firm in the Age of Digital Marketing examines the idea of building a creative firm in a digitally focused marketing environment.
The book addresses agency formation and the relationship between creative work and digital marketing.
Written by Rick Webb, this title is suited to readers interested in advertising, marketing, and the development of creative businesses.
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