Agency: Starting a Creative Firm in the Age of Digital Marketing (Advertising Age)
by Rick Webb
A concise resource for entrepreneurs seeking to build and sustain a creative agency in the evolving digital marketing environment.
About This Book
Agency explores the essentials of starting and managing a creative firm amid the rise of digital marketing.
The book draws on industry experience to outline key considerations for new agencies.
Readers will find guidance on business structure, client relations, and adapting to technological change.
Emphasis is placed on practical strategies relevant to today’s advertising landscape.
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