MR
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MR

by Tom J. Brown, Tracy A. Suter

Business Education
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A concise marketing textbook offering essential concepts and practical insights for students.

ISBN-13 9781133958413 ASIN 1133958419 Views 561 Publisher South-Western Pub Year 2013 Edition Student Format Paperback Product Group Book Pages 230 Adult No Created February 13, 2026 Updated August 11, 2026
About This Book

This textbook provides a clear introduction to marketing principles and strategies.

It covers core topics designed to help students understand market dynamics and consumer behavior.

The content is structured to support learning with accessible explanations and examples.

Ideal for introductory marketing courses, it emphasizes practical application of concepts.

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I will be using this book for:
22 total votes