Advertising, Promotion, and otheraspects of Integrated Marketing Communication Instructor's 9th Edition
by Shimp
Shimp’s Instructor’s 9th Edition examines advertising, promotion, and other aspects of integrated marketing communication. Designed for instructional settings, this marketing text brings these related subjects together in a single edition for educators and students exploring the foundations of coordinated marketing communication.
About This Book
Advertising, Promotion, and other aspects of Integrated Marketing Communication Instructor's 9th Edition focuses on the interconnected areas named in its title.
Written by Shimp, this edition is designed for instructional use in marketing education.
Its subject centers on advertising, promotion, and integrated marketing communication.
The 9th edition format identifies this work as a current instructional edition within its series.
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