Internet Marketing: Integrating Online and Offline Strategies
by Mary Lou Roberts, Debra Zahay
Mary Lou Roberts and Debra Zahay present an introduction to Internet marketing that considers online and offline strategies together. Designed for readers seeking a broad business and marketing perspective, this resource explores the importance of integrating digital activity with traditional approaches.
About This Book
Internet Marketing: Integrating Online and Offline Strategies examines Internet marketing alongside traditional marketing approaches.
Written by Mary Lou Roberts and Debra Zahay, the book focuses on the relationship between digital and offline strategies.
It offers a business-oriented introduction to integrated marketing in an Internet-connected environment.
This listing is for a used book in good condition.
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