Sports and Entertainment Marketing
Sports and Entertainment Marketing provides an educational introduction to marketing across the sports and entertainment industries. Written by Ken Kaser and Dotty Oelkers, it offers readers a foundation for understanding the business principles that shape promotion, audience engagement, and commercial activity in these fields.
About This Book
Sports and Entertainment Marketing explores marketing within two highly visible and influential industries.
The book presents the subject through the combined perspectives of Ken Kaser and Dotty Oelkers.
It is suited to readers seeking an educational foundation in the business and promotional practices connected with sports and entertainment.
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