Consumer Behavior

by Frank Kardes, Maria Cronley, Thomas Cline, Kardes, Frank, R., Maria L. Cronley, Thomas W. Cline

Business Psychology Marketing

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Consumer Behavior 2e provides an accessible foundation for studying consumers and their choices. Written by Frank Kardes, Maria Cronley, and Thomas Cline, the book introduces the field within a business and marketing context and is suited to readers seeking a structured overview of consumer behavior.

ISBN-13 9781133587675 ASIN 1133587674 Views 311 Publisher South-Western Pub Year 2014 Edition 2 Format Hardcover Product Group Book Pages 550 Adult No Created March 28, 2026 Updated October 19, 2026

About This Book

Consumer Behavior presents an academic introduction to the study of how consumers think, choose, and act.

Written by Frank Kardes, Maria Cronley, and Thomas Cline, this second edition is designed for readers seeking a foundation in consumer behavior.

The book connects consumer behavior with broader business and marketing contexts, making it suitable for students and others exploring the field.

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Consumer Behavior

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