Consumer Behavior

by Frank Kardes, Maria Cronley, Thomas Cline, Kardes, Frank, R., Maria L. Cronley, Thomas W. Cline

Business Psychology Marketing

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An introduction to consumer behavior covering decision-making, psychological influences, and marketing strategies for understanding buyer patterns.

ISBN-13 9781133587675 ASIN 1133587674 Views 300 Publisher South-Western Pub Year 2014 Edition 2 Format Hardcover Product Group Book Pages 550 Adult No Created March 28, 2026 Updated September 29, 2026

About This Book

Consumer Behavior 2e provides an overview of how individuals make purchasing decisions.

The text explores psychological and social influences on consumer choices.

Readers gain insight into marketing strategies and buyer behavior patterns.

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