Consumer Behavior
by Wayne D. Hoyer, Deborah J. Macinnis, Rik Pieters
An essential textbook exploring the psychological and social factors that shape consumer decision-making and purchasing behavior in modern markets.
About This Book
Consumer Behavior provides an in-depth examination of how individuals make purchasing decisions.
The text explores psychological, social, and cultural factors that influence consumer choices.
Readers gain practical insights applicable to marketing strategies and business practices.
The authors present research-based frameworks for analyzing consumer behavior patterns.
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