Advertising Campaign Strategy: A Guide to Marketing Communication Plans
by Donald Parente, Kirsten Strausbaugh-Hutchinson
Advertising Campaign Strategy: A Guide to Marketing Communication Plans provides a structured introduction to planning advertising campaigns and developing marketing communication plans. Written by Donald Parente and Kirsten Strausbaugh-Hutchinson, this guide is designed for readers who want a practical foundation in advertising strategy, promotional planning, and coordinated marketing communication.
About This Book
Advertising Campaign Strategy: A Guide to Marketing Communication Plans introduces the process of developing organized advertising campaigns.
The book focuses on marketing communication plans, offering a structured framework for connecting campaign strategy with promotional objectives and messaging.
Written by Donald Parente and Kirsten Strausbaugh-Hutchinson, it is suited to readers seeking guidance in advertising, marketing, and campaign planning.
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