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Consumer Behavior

by Dawn Iacobucci, Ayalla Ruvio

Marketing business education Consumer Behavior

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Consumer Behavior examines the subject of consumer behavior for readers interested in business, marketing, and education. Authored by Dawn Iacobucci and Ayalla Ruvio, it provides a focused resource for exploring this area of study.

ISBN-13 9781119912415 ASIN 1119912415 Views 32 Publisher Wiley Year 2023 Edition 1 Format Paperback Product Group Book Pages 368 Created September 06, 2026 Updated October 16, 2026

About This Book

Consumer Behavior is a book focused on the study of consumer behavior.

Its subject is relevant to readers interested in business and marketing.

The book is authored by Dawn Iacobucci and Ayalla Ruvio.

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I will be using this book for:

Consumer Behavior

About This Book

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I will be using this book for: