Strategic Market Management

by David A. Aaker, Christine Moorman

Marketing Management business strategy

0.0 out of 5 stars (0 ratings)

View on Amazon View on BAM Trade it in for cash!

Strategic Market Management delivers essential frameworks for analyzing markets, competitors, and developing sustainable competitive advantages in dynamic business environments.

ISBN-13 9781119802860 ASIN 1119802865 Views 114 Publisher Wiley Year 2023 Edition 12 Format Paperback Product Group Book Pages 480 Adult No Created March 10, 2026 Updated September 07, 2026

About This Book

Strategic Market Management provides frameworks for analyzing markets and competitors.

The text covers strategic analysis, market segmentation, and positioning strategies.

Readers learn to develop sustainable competitive advantages through structured planning.

The book emphasizes adapting to dynamic market conditions and customer needs.

Reviews

No reviews yet. Be the first to review this book!

Write a Review

I will be using this book for:

2 total votes