Strategic Market Management
I will be using this book for:
2 total votes
Related blog posts
Log in to remove ads

Strategic Market Management

by David A. Aaker, Christine Moorman

Marketing Management business strategy
1 Star 2 Star 3 Star 4 Star 5 Star
0.0 out of 5 stars (0 ratings)
View on Amazon View on BAM Trade it in for cash!

Strategic Market Management presents a focused business perspective on market strategy and management. Written by David A. Aaker and Christine Moorman, it is suited to readers seeking a practical title in marketing, strategy, and business.

ISBN-13 9781119802860 ASIN 1119802865 Views 145 Publisher Wiley Year 2023 Edition 12 Format Paperback Product Group Book Pages 480 Adult No Created March 10, 2026 Updated October 30, 2026
About This Book

Strategic Market Management is a business book centered on market strategy and management.

The book is authored by David A. Aaker and Christine Moorman.

Its title highlights the strategic perspective of managing markets and making business decisions.

Reviews

No reviews yet. Be the first to review this book!

Write a Review
I will be using this book for:
2 total votes