Marketing Research
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Marketing Research

by Carl Mcdaniel Jr., Roger Gates

Business Marketing Research Methods
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Marketing Research provides a focused introduction to the field of marketing research. Written by Carl McDaniel Jr. and Roger Gates, it is suited to readers studying business, marketing, and the role of research in understanding marketing questions.

ISBN-13 9781119716310 ASIN 1119716314 Views 268 Publisher Wiley Year 2020 Edition 12 Format Paperback Product Group Book Pages 432 Created February 08, 2026 Updated October 16, 2026
About This Book

Marketing Research is a business and marketing title focused on the field of marketing research.

The book provides a subject-centered resource for readers seeking to understand marketing research as an area of study.

Its content is relevant to students and others interested in the relationship between marketing and research.

The book is authored by Carl McDaniel Jr. and Roger Gates.

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I will be using this book for:
6 total votes