Advertising by Design: Generating and Designing Creative Ideas Across Media
by Robin Landa
Advertising by Design examines the generation and design of creative ideas across media. Robin Landa offers a focused look at how advertising concepts connect with design and communication, making the book relevant to readers studying or practicing advertising, graphic design, and related creative fields.
About This Book
Advertising by Design focuses on generating and designing creative ideas for advertising.
The book considers how advertising concepts can be developed across different media.
Robin Landa presents the subject from a design-centered perspective.
It is intended for readers interested in the relationship between advertising, creativity, and visual communication.
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