The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
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The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

by David Meerman Scott

Business Marketing
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The New Rules of Marketing and PR examines how contemporary marketers and public relations professionals can use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly. David Meerman Scott offers an overview of tools and approaches shaping modern communication.

ISBN-13 9781119651543 ASIN 1119651549 Views 200 Publisher Wiley Year 2020 Edition 7 Format Paperback Product Group Book Pages 448 Created February 09, 2026 Updated November 09, 2026
About This Book

The New Rules of Marketing and PR explores contemporary approaches to marketing and public relations.

It covers content marketing, podcasting, social media, artificial intelligence, live video, and newsjacking.

The book focuses on using these channels and tools to communicate with buyers directly.

Written by David Meerman Scott, it presents a broad overview of current marketing and PR practices.

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I will be using this book for:
2 total votes