UnBranding: 100 Branding Lessons for the Age of Disruption
by Scott Stratten, Alison Stratten
UnBranding presents 100 lessons for understanding branding in an age of disruption. Scott Stratten and Alison Stratten explore how businesses can reconsider established approaches, respond to changing conditions, and think more effectively about the role of branding in modern marketing and business strategy.
About This Book
UnBranding examines branding in the context of disruption and change.
Organized around 100 lessons, the book presents a concise framework for considering contemporary branding challenges.
Scott Stratten and Alison Stratten focus on how businesses can reassess familiar branding approaches in a shifting marketplace.
The book is suited to readers interested in marketing, business strategy, and the evolving role of brands.
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