Strategic Market Management
I will be using this book for:
5 total votes
Log in to remove ads

Strategic Market Management

by David A. Aaker, Christine Moorman

Business Marketing strategy
1 Star 2 Star 3 Star 4 Star 5 Star
0.0 out of 5 stars (0 ratings)
View on Amazon View on BAM Trade it in for cash!

Strategic Market Management presents a focused examination of market-oriented business strategy from David A. Aaker and Christine Moorman. Designed for readers interested in marketing and management, it provides a broad foundation for understanding how organizations approach strategic market decisions.

ISBN-13 9781119392200 ASIN 1119392209 Views 180 Publisher Wiley Year 2017 Edition 11 Format Paperback Product Group Book Pages 400 Created March 02, 2026 Updated September 07, 2026
About This Book

Strategic Market Management is a business title by David A. Aaker and Christine Moorman.

The book focuses on strategic market management and the role of marketing in business decision-making.

It is suited to readers seeking a broad introduction to market-focused management concepts.

Reviews

No reviews yet. Be the first to review this book!

Write a Review
I will be using this book for:
5 total votes