Marketing Research
I will be using this book for:
5 total votes
Related blog posts
Log in to remove ads

Marketing Research

by Carl Mcdaniel Jr., Roger Gates

Business Marketing Research Methods
1 Star 2 Star 3 Star 4 Star 5 Star
0.0 out of 5 stars (0 ratings)
View on Amazon View on BAM Trade it in for cash!

Marketing Research provides an accessible foundation in the principles and purpose of marketing research. Written by Carl Mcdaniel Jr. and Roger Gates, this business-focused resource is suited to students and readers seeking a structured introduction to research in marketing.

ISBN-13 9781119392019 ASIN 1119392012 Views 179 Publisher Wiley Year 2018 Edition 11 Format Paperback Product Group Book Pages 584 Created February 08, 2026 Updated October 16, 2026
About This Book

Marketing Research introduces the field of marketing research for readers seeking a clear foundation in the subject.

The book focuses on the relationship between research and marketing, emphasizing the role of informed investigation in business contexts.

Written by Carl Mcdaniel Jr. and Roger Gates, it provides a structured resource for studying marketing research concepts.

Reviews

No reviews yet. Be the first to review this book!

Write a Review
I will be using this book for:
5 total votes