Marketing Research Essentials
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Marketing Research Essentials

by Carl Mcdaniel Jr., Roger Gates

Marketing business education Research Methods
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Marketing Research Essentials provides a foundation in the field of marketing research. Written by Carl McDaniel Jr. and Roger Gates, this business-focused text is designed for readers who want to understand the core concepts and practices that shape marketing research and its role in professional decision-making.

ISBN-13 9784323956909 ASIN 1119355303 Views 284 Publisher Wiley Year 2016 Edition 9 Format Paperback Product Group Book Pages 448 Adult No Created April 02, 2026 Updated October 16, 2026
About This Book

Marketing Research Essentials is a business and marketing text by Carl McDaniel Jr. and Roger Gates.

The book introduces the essential ideas and practices associated with marketing research.

It is suited to readers seeking a foundational understanding of how marketing research supports business learning and professional development.

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I will be using this book for:
6 total votes