Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition
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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition

by Luke Sullivan

Business Marketing
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A classic guide to creating great ads, providing practical advice for advertising professionals and students seeking to improve their creative work.

ISBN-13 9781119164005 ASIN 1119164001 Views 334 Publisher Wiley Year 2016 Edition 5 Format Paperback Product Group Book Pages 448 Adult No Created May 30, 2026 Updated August 14, 2026
About This Book

Hey, Whipple, Squeeze This offers guidance on the fundamentals of advertising.

The book covers creative strategies used in the advertising industry.

Readers can explore approaches to developing effective ad campaigns.

The content is structured to support both new and experienced advertising professionals.

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I will be using this book for:
3 total votes