Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands

by Kerry Smith, Dan Hanover

Business Marketing

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Learn how top brands build lasting customer connections through experiential marketing strategies and real-world success stories.

ISBN-13 9781119145875 ASIN 1119145872 Views 201 Publisher Wiley Year 2016 Edition 1 Format Hardcover Product Group Book Pages 224 Adult No Created March 12, 2026 Updated October 02, 2026

About This Book

Experiential Marketing explores how leading brands engage audiences through immersive experiences.

The book presents strategies used by successful companies to connect with consumers on a deeper level.

Readers will learn practical approaches for designing impactful brand experiences.

Case studies highlight real-world applications across various industries.

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