Google Analytics Breakthrough: From Zero to Business Impact
by Feras Alhlou, Shiraz Asif, Eric Fettman
Google Analytics Breakthrough: From Zero to Business Impact helps readers connect web analytics with practical business goals. Written for those new to Google Analytics or seeking a stronger foundation, it presents analytics as a tool for understanding digital activity, improving decisions, and turning measurement into meaningful organizational value.
About This Book
Google Analytics Breakthrough: From Zero to Business Impact introduces readers to the role of analytics in understanding digital activity and supporting business decisions.
The book is suited to readers who are beginning with Google Analytics or seeking a clearer connection between measurement and practical outcomes.
Its focus is on moving beyond basic data collection toward using analytics as part of a broader business and marketing process.
Written by Feras Alhlou, Shiraz Asif, and Eric Fettman, this title offers a business-oriented introduction to Google Analytics and its potential value.
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