Beyond Advertising: Creating Value Through All Customer Touchpoints
by Yoram (Jerry) Wind, Catharine Findiesen Hays
Beyond Advertising examines how organizations can create value through every customer touchpoint, not just through traditional advertising. Yoram (Jerry) Wind and Catharine Findiesen Hays present a broad business and marketing perspective for readers seeking to understand customer experience as an integrated strategic opportunity.
About This Book
Beyond Advertising explores the idea that customer value is created through more than conventional advertising alone.
Yoram (Jerry) Wind and Catharine Findiesen Hays focus on the role of all customer touchpoints in shaping business and marketing strategy.
The book offers a broad perspective for readers interested in connecting advertising with the wider customer experience.
Reviews
No reviews yet. Be the first to review this book!