Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine
by Jeanne Bliss
Jeanne Bliss presents a structured approach for leaders to build customer-driven growth by aligning teams and creating accountability around the customer experience.
About This Book
Chief Customer Officer 2.0 provides a framework for organizations seeking to center customer experience in their growth strategy.
The book outlines steps for aligning leadership, teams, and processes around the customer journey.
It emphasizes the role of the Chief Customer Officer in driving measurable business outcomes through customer focus.
Readers will find guidance on building cross-functional collaboration and accountability for customer results.
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