Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data
by Omer Artun, Dominique Levin
Predictive Marketing offers marketers an accessible introduction to using customer analytics and big data. Omer Artun and Dominique Levin focus on practical ways to apply predictive approaches, helping readers understand how data-informed thinking can contribute to more effective marketing decisions.
About This Book
Predictive Marketing explores the use of customer analytics and big data in modern marketing.
Omer Artun and Dominique Levin present the subject as a practical resource for marketers.
The book focuses on accessible ways to apply predictive marketing concepts and data-informed thinking.
It is intended for readers seeking to understand how customer information and analytics can support marketing decisions.
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