Advertising by Design: Generating and Designing Creative Ideas Across Media
by Robin Landa
Advertising by Design explores how creative ideas are generated and transformed into advertising across media. Robin Landa focuses on the relationship between concept development and design, offering a broad introduction to the creative process behind effective advertising work.
About This Book
Advertising by Design examines the generation and development of creative ideas for advertising.
The book focuses on how advertising concepts can be designed across different media.
Robin Landa presents advertising design as a combination of creative thinking, communication, and visual execution.
It is intended for readers interested in the principles and practice of creating advertising work.
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