Advertising by Design: Generating and Designing Creative Ideas Across Media
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Advertising by Design: Generating and Designing Creative Ideas Across Media

by Robin Landa

Marketing graphic design Advertising
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A guide to generating and designing creative advertising ideas that work across multiple media platforms and channels.

ISBN-13 9781118971055 ASIN 1118971051 Views 296 Publisher WILEY Year 2016 Edition 3 Format Paperback Product Group Book Pages 264 Created March 05, 2026 Updated September 17, 2026
About This Book

Advertising by Design explores the process of generating creative ideas for advertising campaigns.

The book covers techniques for developing concepts that work across various media channels.

Readers learn methods for designing effective advertising that communicates brand messages.

Guidance is provided on applying creative strategies to real-world advertising projects.

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I will be using this book for:
10 total votes