Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
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Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

by Adele Revella

Business Marketing
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A practical guide to building buyer personas that help align marketing strategies with customer expectations and win more business.

ISBN-13 9781118961506 ASIN 1118961501 Views 203 Publisher Wiley Year 2015 Edition 1 Format Hardcover Product Group Book Pages 240 Adult No Created March 02, 2026 Updated October 07, 2026
About This Book

This book provides guidance on developing buyer personas to better understand customer expectations.

It explains methods for aligning marketing strategies with the insights gained from these personas.

Readers will find practical approaches to improving business outcomes through targeted marketing.

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I will be using this book for:
1 total vote