Branding For Dummies
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Branding For Dummies

by Barbara Findlay Schenck, Bill Chiaravalle

Business Marketing
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Branding For Dummies provides an accessible introduction to branding for readers who want to build their understanding of the subject. Written by Barbara Findlay Schenck and Bill Chiaravalle, this business title offers a practical starting point for exploring branding concepts in a clear, approachable format.

ISBN-13 9781118958087 ASIN 111895808X Views 69 Publisher For Dummies Year 2014 Edition 2 Format Paperback Product Group Book Pages 384 Adult No Created May 01, 2026 Updated October 21, 2026
About This Book

Branding For Dummies is an introductory business title focused on the subject of branding.

Written by Barbara Findlay Schenck and Bill Chiaravalle, it presents branding in an accessible format for general readers.

The book is suited to readers seeking a straightforward starting point for understanding branding concepts and practice.

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I will be using this book for: