Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online
by Brian Halligan, Dharmesh Shah
Brian Halligan and Dharmesh Shah introduce an inbound marketing approach designed to help businesses attract, engage, and delight customers online. This revised and updated guide presents customer-focused principles for building meaningful digital connections and developing a more effective modern marketing strategy.
About This Book
Inbound Marketing, Revised and Updated explores how businesses can attract customers through useful, relevant online experiences.
Brian Halligan and Dharmesh Shah present inbound marketing as a customer-focused approach centered on attracting, engaging, and delighting audiences.
The book addresses digital marketing practices for organizations seeking to build stronger connections with customers online.
It offers an accessible overview of modern marketing principles for businesses, marketers, and entrepreneurs.
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