The Retargeting Playbook: How to Turn Web-Window Shoppers into Customers
by Adam Berke
Learn how to turn casual website visitors into paying customers with proven retargeting techniques and campaign strategies.
About This Book
The Retargeting Playbook explores methods for engaging web visitors who have not yet made a purchase.
It covers core concepts behind retargeting and how these techniques fit into broader digital marketing efforts.
Readers will find guidance on planning and implementing campaigns aimed at window shoppers.
The book emphasizes measurable approaches to improving conversion rates through online advertising.
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