Marketing Research
by Carl Mcdaniel Jr., Roger Gates
Marketing Research provides an accessible introduction to the field for students and business readers. Carl Mcdaniel Jr. and Roger Gates present a foundation for understanding marketing research and its role in analyzing information, supporting decisions, and developing a broader perspective on marketing practice.
About This Book
Marketing Research presents an accessible foundation in the field of marketing research.
Written by Carl Mcdaniel Jr. and Roger Gates, the book is suited to readers studying or developing their understanding of marketing.
It provides a practical starting point for exploring how research relates to marketing analysis and decision-making.
The title can serve as a reference for students and business readers seeking an organized introduction to the subject.
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