A/B Testing: The Most Powerful Way to Turn Clicks Into Customers
Dan Siroker and Pete Koomen introduce A/B testing as a practical approach to turning website clicks into customers. This business-focused title examines how structured comparisons and experimentation can support better digital marketing decisions and help organizations evaluate which approaches are most effective.
About This Book
A practical introduction to A/B testing and its role in improving digital performance.
Dan Siroker and Pete Koomen focus on the connection between online clicks and customer conversion.
The book presents experimentation as a way to compare approaches and make more informed marketing decisions.
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