Audience: Marketing in the Age of Subscribers, Fans and Followers
In an era when people subscribe, follow, and actively engage with brands, building an audience has become central to marketing. Jeffrey K. Rohrs explores the shift toward audience-focused strategies and offers practical perspective for businesses seeking stronger, more lasting connections with their customers.
About This Book
Audience examines how marketing is changing in an age of subscribers, fans, and followers.
Jeffrey K. Rohrs focuses on the importance of building and engaging an audience rather than relying solely on traditional promotional approaches.
The book offers a business-oriented perspective on developing relationships with people who voluntarily connect with a brand or organization.
It is intended for readers seeking practical insight into modern audience-focused marketing.
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