60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
by Idris Mootee
Designed for marketing professionals, 60-Minute Brand Strategist offers a concise introduction to the essential ideas behind brand strategy and brand books. Idris Mootee presents a focused resource for readers seeking an accessible, time-conscious way to explore branding within a professional marketing context.
About This Book
60-Minute Brand Strategist is an essential brand book for marketing professionals.
Written by Idris Mootee, it focuses on brand strategy and the role of branding within marketing.
The concise format is designed for readers who want a focused introduction to key brand-book concepts.
It offers a practical starting point for understanding brand strategy in a professional marketing context.
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