The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Di
This guide examines modern marketing and public relations through social media, online video, mobile applications, blogs, news releases, and viral marketing. It offers readers an overview of digital channels and communication methods designed to help organizations reach buyers in a changing marketplace.
About This Book
The New Rules of Marketing & PR explores contemporary approaches to reaching buyers through digital and social channels.
It covers social media, online video, mobile applications, blogs, news releases, and viral marketing.
The book presents these tools as part of a modern marketing and public relations approach.
It is suited to readers seeking an overview of ways to connect with audiences in an evolving media environment.
Reviews
No reviews yet. Be the first to review this book!