Decoded: The Science Behind Why We Buy
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Decoded: The Science Behind Why We Buy

by Phil Barden

Business Psychology Marketing
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Phil Barden’s Decoded: The Science Behind Why We Buy examines the forces that shape consumer decisions. Combining business, marketing, and psychology, it provides an accessible exploration of why people choose the products and services they buy.

ISBN-13 9781118345603 ASIN 1118345606 Views 67 Publisher WILEY Year 2013 Edition 1 Format Hardcover Product Group Book Pages 288 Adult No Created August 29, 2026 Updated September 30, 2026
About This Book

Decoded: The Science Behind Why We Buy examines the factors that influence purchasing decisions.

Written by Phil Barden, the book focuses on the relationship between buying behavior and the science used to understand it.

It offers readers an accessible introduction to the ideas behind consumer choice and marketing.

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