Marketing Research Essentials
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Marketing Research Essentials

by Carl Mcdaniel Jr., Roger Gates

Business Marketing
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Marketing Research Essentials introduces the field of marketing research in a clear, business-focused format. Written by Carl McDaniel Jr. and Roger Gates, it is designed for readers who want to build a foundational understanding of marketing research concepts and practices.

ISBN-13 9781118249321 ASIN 1118249321 Views 291 Publisher Wiley Year 2012 Edition 8 Format Paperback Product Group Book Pages 480 Adult No Created March 13, 2026 Updated September 21, 2026
About This Book

Marketing Research Essentials provides a foundation in the field of marketing research.

The book is suited to readers seeking an accessible business-oriented introduction to marketing research concepts and practices.

It can support study and reference for those developing their understanding of how marketing research fits within business decision-making.

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