Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)
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Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

by Ann Handley, C. C. Chapman

Business Marketing Digital Media
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Content Rules explores how businesses can create engaging blogs, podcasts, videos, ebooks, webinars, and other forms of content. Ann Handley and C. C. Chapman offer a focused resource for communicating with customers and using content as part of a broader business strategy.

ISBN-13 9781118232606 ASIN 1118232607 Views 261 Publisher Wiley Year 2012 Edition Revised and Updated Format Paperback Product Group Book Pages 320 Adult No Created March 17, 2026 Updated September 05, 2026
About This Book

Content Rules presents guidance on creating content for modern business communication and customer engagement.

The book covers a range of formats, including blogs, podcasts, videos, ebooks, and webinars.

Ann Handley and C. C. Chapman focus on using content to connect with customers and support business growth.

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I will be using this book for:
5 total votes