Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
by Philip Kotler, Nancy R. Lee, David Hessekiel
Good Works! explores marketing and corporate initiatives that create positive societal impact while boosting the bottom line. Philip Kotler, Nancy R. Lee, and David Hessekiel provide actionable insights for businesses to build a better world through strategic social engagement and responsible practices.
About This Book
Good Works! examines the intersection of marketing strategies and corporate social initiatives. It provides a framework for businesses to engage in activities that benefit society and improve financial performance.
The book highlights practical approaches to corporate responsibility, showing how companies can align their goals with broader societal needs. Authors Philip Kotler, Nancy R. Lee, and David Hessekiel draw on their expertise to illustrate effective methods.
Readers gain understanding of how such initiatives contribute to long-term sustainability and profitability. The content emphasizes real-world applications for marketing professionals and business leaders.
Overall, it serves as a guide for integrating ethical practices into core business operations, fostering both environmental and economic growth.
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