The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web
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The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web

by Mari Smith

Business Marketing
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Discover how to harness the social web to build a large, loyal, and profitable professional network.

ISBN-13 9781118063064 ASIN 1118063066 Views 41 Publisher Wiley Year 2011 Edition 1 Format Hardcover Product Group Book Pages 272 Created March 24, 2026 Updated October 01, 2026
About This Book

The New Relationship Marketing explores strategies for leveraging social platforms to grow professional networks.

Readers will discover practical approaches for cultivating lasting connections online.

The book emphasizes building loyalty and profitability through authentic engagement.

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I will be using this book for: