The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
David Meerman Scott explores changing approaches to marketing and public relations, with attention to social media, online video, mobile applications, blogs, news releases, and viral marketing. This book considers how digital channels can help organizations communicate with and reach buyers directly.
About This Book
The New Rules of Marketing & PR examines contemporary approaches to marketing and public relations.
David Meerman Scott focuses on reaching buyers directly through digital channels and online communication.
Topics include social media, online video, mobile applications, blogs, news releases, and viral marketing.
The book is centered on how these tools can support marketing and public relations efforts.
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