Public Relations Campaigns: An Integrated Approach
by Regina M. Luttrell, Luke W. Capizzo
Public Relations Campaigns: An Integrated Approach examines public relations campaign development from an integrated perspective. Regina M. Luttrell and Luke W. Capizzo provide a focused resource for students and professionals interested in campaign planning, coordinated communication, and the practice of public relations.
About This Book
Public Relations Campaigns: An Integrated Approach presents public relations campaigns through an integrated perspective.
Written by Regina M. Luttrell and Luke W. Capizzo, the book focuses on the relationship between campaign planning and coordinated communication.
Its subject matter is relevant to readers studying or practicing public relations, communication, marketing, and related business fields.
The title emphasizes a structured approach to developing and understanding effective public relations campaigns.
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