Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication
by Janis Teruggi Page, Lawrence J. Parnell
Introduction to Public Relations explores the field through three connected perspectives: strategic communication, digital practice, and social responsibility. It provides a starting point for readers seeking to understand public relations and the ways communication operates across contemporary professional and social contexts.
About This Book
Introduction to Public Relations presents a foundation in public relations and its role in strategic communication.
The book addresses digital communication as part of the contemporary public relations landscape.
It also emphasizes socially responsible communication, highlighting the relationship between public relations practice and responsible engagement.
Designed as an introduction, this title offers an accessible starting point for studying the field’s strategic, digital, and social dimensions.
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