Strategy Is A Verb: Reclaiming Brand Strategy as a Business Discipline of Choice, Action, and Consequence
Martin Weigel examines brand strategy as a business discipline defined by choice, action, and consequence. Rather than treating strategy as a static concept, Strategy Is A Verb presents it as an active practice for thinking about brands, decisions, and business direction.
About This Book
Strategy Is A Verb presents brand strategy as a business discipline grounded in choice, action, and consequence.
Martin Weigel reframes strategy as something active rather than merely descriptive or theoretical.
The book focuses on the relationship between brands and the decisions that shape their direction.
It offers a perspective for readers interested in business, marketing, and the practical role of strategy.
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