The Sage Handbook of Luxury Brand Management and Marketing
The Sage Handbook of Luxury Brand Management and Marketing provides a focused reference on the business of luxury brands. Covering both management and marketing, it offers readers a broad resource for exploring the principles, practices, and considerations associated with this distinctive area of branding.
About This Book
The Sage Handbook of Luxury Brand Management and Marketing focuses on the specialized field of luxury branding.
It brings together the subjects of luxury brand management and marketing in one reference work.
The handbook is suited to readers seeking a broad resource on how luxury brands are managed and promoted.
Reviews
No reviews yet. Be the first to review this book!