Principles of Marketing for a Digital Age
Principles of Marketing for a Digital Age presents a focused introduction to marketing in today’s connected environment. Tracy L. Tuten examines foundational marketing principles as they relate to the digital age, making this a useful resource for students and readers building their understanding of contemporary marketing.
About This Book
Principles of Marketing for a Digital Age introduces marketing concepts through the lens of a digitally connected world.
The book focuses on foundational marketing principles and their relevance to contemporary digital environments.
Written by Tracy L. Tuten, it offers a focused resource for readers studying or seeking to understand modern marketing.
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